Artificial intelligence

Multiservice Gateway´s approach to

At Multiservice Gateway we see AI as an enhancement tool that improves efficiency and expands capabilities. AI has fundamentally transformed the translation industry, creating both opportunities and challenges for translation companies and professionals.

AI translation works particularly well for technical documentation, straightforward business communications, news articles, and other content with clear, direct language. It’s excellent for high-volume projects, real-time communication needs, and initial drafts that human translators can then refine.

The speed advantage is undeniable – AI can translate thousands of words in seconds, making it invaluable for time-sensitive projects or ongoing content updates like website localization.

Despite advances, AI still struggles with highly creative content, legal documents requiring precise terminology, marketing copy that relies on cultural wordplay, and content with significant cultural context. It often misses subtle implications, humor, and the kind of cultural adaptation that goes beyond literal translation.

AI also lacks the subject matter expertise that specialized human translators bring to fields like medical, legal, financial, technical and marketing communications, where a mistranslation could have serious consequences.

At Multiservice Gateway we are adopting a hybrid approach: using AI for efficiency gains while maintaining human oversight for quality assurance. This might involve AI handling first drafts, humans doing post-editing, or AI assisting with consistency checking and terminology management.

AI Translation
and Human Expertise

AI translation faces significant challenges including misinterpreting idioms and cultural expressions, struggling with contextual ambiguity requiring industry expertise, producing inconsistent terminology across documents, and failing to maintain appropriate tone and register for specific audiences and purposes.

Instead of just mentioning the hybrid approach, you could add: “AI handles initial translation for speed, while our expert linguists focus on cultural adaptation, technical accuracy, and quality refinement – combining the best of both worlds for superior results.

Machine Translation

Traditional MT systems include rule-based translation (using grammatical rules and dictionaries) and statistical machine translation (SMT), which analyzes patterns in parallel text corpora. These earlier systems were more rigid, often producing literal word-for-word translations that missed context and nuance. They required extensive manual programming of linguistic rules and struggled with languages that had different grammatical structures.

AI
Translation

What we commonly call “AI translation” today primarily refers to Neural Machine Translation (NMT) systems powered by deep learning. These include transformer-based models and large language models that can understand context, maintain consistency across longer texts, and adapt to different writing styles. Examples include Google’s Neural Machine Translation, DeepL, and newer LLM-based translation capabilities.

Industry-Specific AI Translation Solutions

Healthcare & Life Sciences

Our AI-enhanced medical translation services ensure regulatory compliance and patient safety through specialized terminology databases. We handle complex medical device manuals, clinical trial protocols, pharmaceutical documentation, research papers, and regulatory submissions to FDA and EMA with life-saving precision and consistency.

Marketing &
E-commerce

Marketing translation presents unique challenges requiring cultural nuance, wordplay, and emotional appeal beyond AI capabilities. Our translators use AI for initial drafts, then apply extensive cultural adaptation for websites, advertising copy, social media, and brand messaging, ensuring campaigns resonate with local audiences.

Technology & Engineering

Technical documentation translation benefits from AI’s ability to handle structured content with specialized terminology. Our translators work with AI systems recognizing programming languages, ISO/IEEE standards, and industry measurements for software localization, user manuals, and engineering specifications with cultural appropriateness.

Your Human-AI translation partner
delivering efficiency without sacrificing quality.